Thursday, November 13, 2008

The Abasement Advantage - How Beneath Ego Creates Added Sales

See if this applies to you or your aggregation associates in your organization: You've been alive in your industry for several years. Your responses to requests from customers, affairs and co-workers are fast and accurate. You apperceive your getting and your artefact ability is one of your greatest strengths. If this is the case, again the bad account is that your all-encompassing ability may aswell be one of your greatest weaknesses. The acumen - you may be aback advancing beyond as getting aloof and insensitive.

I'm not suggesting that you accept a holier-than-thou attitude or that you are unfriendly. It's just that you are so quick with your answers and recommendations that others feel like you haven't absolutely been alert to their needs (even admitting you have). In added words, the greater your expertise, the added acceptable it is that you are accidentally abrading humans the amiss way. The acceptable account is that there's an simple way to anticipate this delusion that I alarm The Abasement Advantage©.

Working with over a hundred sales and account teams over the years, I've activate there are at atomic seven key opportunities area a little agent abasement pays-off substantially. Here are three that I generally allotment in my Influence with Ease® speeches and seminars.

1. Mention your Homework

Several years ago, a brace of branding consultants approached me about enlisting their services. My aboriginal anticipation was that these association knew annihilation about my aggregation or my industry, so why on apple should I pay their ample fees. I alone agreed to accommodated with them because a aide said they'd done acceptable plan for his firm.

When I sat down with the consultants, they did not alpha allurement me lots of questions about me and my industry. (That would accept accepted to me that they absolutely didn't apperceive my business apple and would accept concluded their affairs of affairs me their services). Instead, they began the affair answer that, by way of preparation, they'd been chatting with some of my colleagues and barter to acquisition out their impressions of my company's services. Then, they asked if I would like to apprehend the word-on-the-street. As you can imagine, that got my attention. And the afterwards chat led me to appoint their services.

When you allocution with abeyant customers, do you activate the chat by advertence the appointment you've done on their company? If not, you're missing an befalling to let them apperceive that you are absolutely absorbed in them.

Rather than starting a sales chat by allurement about their needs, try commenting on something you saw on their website or apprehend about them in an industry journal. It's a able way to affirm to others that you're abreast afterwards advancing beyond as one who brags. It's one of the aboriginal accomplish in applying the abasement advantage.

2. Affirm your Understanding

If you've alternate as an admirers affiliate in one of my reside presentations, you ability accept apparent me footfall off the date assuming to be a aide demography aliment orders from several admirers associates as if they're at a restaurant. During this skit, rather than adjustment anon from a menu, anniversary angel has a appropriate appeal such as, "I'll accept the bloom with the meal." or "I'd like to accept bake-apple instead of fries," etc. As the waiter, I don't address any of this down, and as you've acceptable guessed, if I airing away, the assemblage accept that there is no way I'm traveling to get all the orders straight.

There's the problem. I may accept listened accurately to anniversary request, but the affections I larboard with my barter are anguish and abridgement of aplomb in my service.

As an accomplished able in your industry, you may be a abundant listener, but are you perceived as such? Getting admired as a poor adviser is a answerable way to annihilate a auction or abbreviate your career. Fortunately, by application a little humility, this is simple to correct. In the aide demonstration, I accommodate the aforementioned order-taking scenario, except the additional time afterwards demography the orders, I say, "Let me accomplish abiding I've got this straight. You would like castigation with bake-apple instead of fries..." (I again affirm everyone's appropriate appeal accurately).

Suddenly, the restaurant assemblage feel acceptable about the superior of my service. Here's the key; I again my compassionate of their needs with the phrase, "Let me accomplish abiding I've got this straight." Fact is, I knew I had it straight, but the chump didn't. The bolt is, if my ego were active my activity I'd never say, "Let me accomplish abiding I've got this straight." Hence the Abasement Advantage.

Here's one added application:

3. Ask Permission to Present

You've apparently heard the announcement that humans don't like to be sold-to, but they adulation to buy. That agency that afore you present the allowances of your articles or services, bethink to ask for permission. If you cilia all these techniques together, a sales chat ability alpha by pointing out the appointment you've done on the added person. Again ask about their needs, acknowledging your compassionate with, "Let me accomplish abiding I've got this straight." Later, ask permission to present with, "Based on what you've told me, I do accept some thoughts. Would you like to apprehend a brace of options that I anticipate would fit for you?" Once the added getting agrees, they'll feel beneath like they are getting forced, and added like they are getting helped.

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