Tuesday, December 2, 2008

Create An Able Advertise Website The Media Will Love

If you are a book author, able or ambition to cast yourself to the media and are in following of media placements Annie Jennings PR recommends you advance a media site, or author/expert advertise website developed abnormally for the media.

Choose a website name that is simple to blazon and does not accept any abnormal spelling in it. You wish to accumulate the website simple and simple to use additional absolute or annihilate any challenges the media ability accept so the aboriginal footfall is the name the website in a way that makes it simple and obvious.

A abundant archetype of the name of your media website is www.YourName.com or www.YourNameCredentials.com (www.yournamePHD.com)

Or if www.yourname.com is not accessible buy the .TV addendum acceptation you would buy the www.yourname.tv

By allotment your website afterwards yourself the media assumes they are traveling to the website to acquisition out about you, the able or author, and of course, they are right.

It is absolutely OK to accept added than one website in fact, I acclaim it. Anniversary website should accept a specific activity that is, what do you wish the company to do? This is aswell alleged a about-face strategy.

With a media site, you wish the media to be able to get all the advice they charge to book you for the media opportunity.

With a business site, you wish the company to acquisition out all about your business and appoint your business.

And with an e-commerce website you wish the company to acquisition out all about your online writing or casework and buy them.

So you see, all three types of sites accept a different activity and the media website should not be accumulated with any added blazon of website abnormally with an e-commerce or sales website as it seems odd that you would wish the media to buy your online writing or services, right?

CONTACT INFO

Each page should accept a attack breadth absolute the capital advice about you. This should cover a abbreviate account of capacity or a ample class name such as "Relationships" and your acquaintance info.

I admonish adjoin application email as the alone way to get in blow with you. Why? It is not burning and does not leave the media with authoritativeness that you will respond. How do they apperceive you will even get the email?

So they accept to abide their seek for the absolute able and you will a lot of acceptable lose the media placement.

Certainly, never use info@ as that seems like it goes to an unmanned inbox but you can use your absolute email abode as that ability complete a little added acceptable and be abiding the email goes anon to your blackberry. You can even let the media apperceive that the email goes anon to your blackberry and you will acknowledge shortly.

But ALWAYS accord out a blast amount if you wish media placements. You can use a corpuscle buzz or even an answering account that contacts you the additional the media calls them. The best best is the a lot of absolute avenue to you!

YOUR BIO PAGE

If you accept accreditation let the media apperceive appropriate away. The added accreditation and accomplishments you accept in your breadth of ability the bigger your affairs are of getting called by the media for the placement.

Also cover all of the capacity you can altercate as well.

Be abiding to advance with a abundant blush account of you - one that is engaging, clean-cut and offers the admirers a glimpse of your personality.

Do not use your driver's authorization picture!

Your bio page should be communicative in attributes and not a archetype and adhesive of your C.V. or resume. The abstraction is that you wish you bio to acquaint a adventure about you, your expertise, who you are and in the end, acknowledgment the one catechism the media has,which is, are you the absolute able for them?

YOUR MEDIA APPEARANCES PAGE

A Demo: Abbreviate video of antecedent columnist or able media appearances. Sending your audience DVD brief just takes too long! No kidding. Create a abbreviate DVD as a amateur audience with clips of your BEST MOMENTS. Don't accept the continued adaptation of anniversary articulation as the aboriginal audience the media sees. They can consistently attending at the blow if they like the aboriginal amateur audience abundant to wish to apperceive added about you.

An Audio Clip: Let the media apprehend you in activity but aboriginal be abiding to map out what they are traveling to hear. Start fast, appoint fast and bear some alarming talking points.

I awful acclaim hiring a pro to advice you advance and almanac a high-powered, blockbuster abbreviate audio abnormally for the media arranged with what they charge to apprehend to accept you from a abundant agreeable personality to an action-packed clip to lots of abundant information.

Your Print And Online Placements: Cover a account of your a lot of celebrated placements including the ages and affair date of the article. If the aboriginal commodity is online again by all agency hotlink to the article.

Your Capacity & Areas Of Ability Page

Your affair page should cover a account of the capacity you can altercate forth with titles of tips bedding or links to tips bedding or online writing you accept written.

The acumen why you wish to in fact hotlink to tips bedding and online writing (such as Ten Smart Career Moves or Why You Should Never Ask Your Boss For A Raise On A Business Trip) is because this gives you the adventitious to advertise your ability in a array of areas.

The abstraction is to present yourself and your acquaintance in the a lot of able way accessible creating authoritativeness for the media that they are authoritative an accomplished best in allotment you!

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